Privacy Policy

Last updated: March 22, 2026

Your privacy matters. This policy explains what data Measure Lawn collects, why we collect it, and what rights you have. We have tried to keep it clear and straightforward.

Who We Are

Measure Lawn is operated by James Osborne. Our website is measurelawn.com. For privacy questions, contact us at privacy@measurelawn.com.

What Data We Collect

• Property address - when you search for your property
• Property boundaries and exclusion zones - when you draw on the map
• Satellite imagery thumbnails - when you save your map
• Lawn area calculations - automatically computed from your drawings
• Account information - first name, last name, and email when you create an account
• Name, email, and phone number - only if you request a quote from a lawn professional
• IP address and browser information - automatically collected for security purposes
• Usage data - pages visited, features used, and interactions via Google Analytics (with your consent where required)

Why We Collect It

• To provide the lawn measurement and care planning service
• To connect you with lawn care professionals (only when you request it)
• To improve our mapping technology through anonymized AI model training
• To provide personalized product recommendations via our care calendar
• To understand how our site is used and improve the experience (via analytics)
• To save your lawn care plans so you can access them across devices

Legal Basis (GDPR)

• Consent - for quote requests and map saving
• Legitimate interest - for core service functionality and security

Who We Share Data With

• Supabase - our database and authentication provider (stores your account and plan data)
• Google Maps - for satellite imagery, map rendering, and address geocoding
• Google Analytics - for understanding site usage (with consent for UK/EEA visitors). Google may collect your IP address, browser type, pages visited, and time on site
• OpenAI - powers our AI lawn advisor chatbot and grass type identification. Your address and lawn details may be sent to OpenAI's API for processing
• Open-Meteo - for weather forecasts and soil temperature data based on your location
• Vercel - our website hosting provider (processes HTTP requests including IP addresses)
• Amazon Associates - for affiliate product links. No personal data is shared with Amazon; only click events are tracked via Google Analytics
• Local lawn care professionals - only when you explicitly request a quote. We share your name, email, phone number, address, and lawn size so they can contact you.

We do not sell your personal data to anyone.

AI Model Training

We use anonymized map data to train our property segmentation AI model. This helps us automatically identify lawns and garden features in satellite imagery.

• Addresses are stripped before training - the model only learns shapes and patterns
• You can opt out of AI training by contacting privacy@measurelawn.com
• The AI model does not make automated decisions that affect you

Data Retention

• Map data: retained for service use; addresses are anonymized after 24 months
• Quote requests: retained for 12 months, then deleted
• Server logs: 90 days

Your Rights

Under GDPR and applicable US state privacy laws, you have the right to:

• Access your data
• Correct your data
• Delete your data (“right to be forgotten”)
• Export your data (data portability)
• Object to processing
• Opt out of AI training

If you have an account, you can exercise your right to access (download your data) and right to erasure (delete your account) directly from your Account Settings page. For all other requests, email privacy@measurelawn.com. We will respond within 30 days.

If you are unsatisfied with our response, you can complain to the ICO (UK) or your relevant state attorney general (US).

Cookies & Local Storage

• Essential cookies - authentication session cookies (via Supabase), cookie consent preference, and visitor country detection
• Analytics cookies - Google Analytics sets cookies to track page views and site usage. For UK/EEA visitors, these only load after you give consent via our cookie banner. For other visitors, they load automatically
• Local storage - we use browser localStorage to save your lawn plan data locally and remember your preferences
• Third-party cookies - Google Maps may set its own cookies per Google's privacy policy
• We do not use advertising cookies or sell data to advertisers

You can manage cookies through your browser settings at any time. Most browsers allow you to block or delete cookies via their privacy or security preferences.

International Data Transfers

Your data may be processed in the United States by our service providers (Supabase, Google, OpenAI, Vercel, Amazon). These transfers are necessary to provide the service and are conducted under Standard Contractual Clauses or equivalent safeguards where required by law.

Data Breach Notification

In the event of a data breach affecting your personal data, we will notify affected users and relevant authorities within 72 hours as required by GDPR.

Children

This service is not intended for children under 13 (US) or under 16 (UK/EEA). We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us at privacy@measurelawn.com.

US State Privacy Rights

If you are a resident of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or another US state with consumer privacy legislation, you may have additional rights regarding your personal data. These generally include the right to know what personal information we collect and how it is used, the right to request deletion of your data, and the right to opt out of the sale or sharing of personal information. We do not sell or share your personal information for cross-context behavioral advertising.

To exercise any of these rights, you can use the same methods described in the “Your Rights” section above: manage your data directly from your Account Settings page, or email privacy@measurelawn.com. We will verify your identity and respond within the timeframe required by applicable law. We will not discriminate against you for exercising your privacy rights.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.